When you were a young Girl Scout, you probably focused on selling. Now that you’re older, you’ll want to learn about marketing. What’s the difference? Selling is exchanging cookies for money. Marketing is all the promotional activities that drive those sales. The more marketing, the more sales! Marketing is what makes older Girl Scouts totally different cookie sellers than younger Girl Scouts.
As a Cookie Entrepreneur Officer, you’ll want a top-notch plan for the season. When your plan includes great marketing, you stick out, get noticed and boost sales. Here are some great idea starters:
- Open a drive-through: Get permission to set up a drive-through cookie booth at a busy location. Make signs to advertise the days and times you will be there, and be open at consistent times.
- Go on the road: Decorate your car or van so everyone knows it’s Cookie Season. Just open the back for an instant booth at parks, sporting events or other venues.
- Go corporate: Ask permission to host a “Cookies and Coffee” break at a corporation. Make a brief PowerPoint presentation in a meeting room and take orders.
- Join the college scene: Ask a sorority to sponsor you for a cookie booth at a local college. College students are always hungry!
- Join the team: Kick off the Cookie Season at a local high school or college sporting event. Contact the school well in advance to make arrangements. Ask for PA announcements before and during the game to direct fans to your table. Ask to be located near the concession stand.
- Be social: Hold a “Cookie Party.” Invite people in for coffee and a brief presentation by you on Girl Scout Cookies. Serve the cookies, of course, or make and serve recipes using the cookies.