Little Brownie Bakers® celebrates the five-year birthday of Toffee-tastic® Girl Scout Cookies®
Jan. 4, 2019, 3:11 p.m.
LOUISVILLE, KY – New Year’s Day has come and gone, but Girl Scout Cookie fans can hold on to their streamers and confetti. Little Brownie Bakers, a licensed Girl Scout Cookie baker, is celebrating five fantastic years of Toffee-tastic gluten-free cookies on Jan. 8, 2019, which is also National English Toffee Day. National Gluten-Free Day just happens to fall on Jan. 13.
The Toffee-tastic birthday celebration is part of the annual Girl Scout Cookie Program® that is led by girl entrepreneurs from all over the country. The 2019 Girl Scout Cookie Season officially started on Jan. 2.
Party kicks off with a recipe video for a birthday cake
Although available only once a year, Toffee-tastic is the nation’s fourth best-selling gluten-free cookie, according to 2018 Nielsen data and a Little Brownie sales report. Little Brownie is honoring the cookie’s success and five-year birthday with a recipe video for a triple-layer Toffee-tastic cake that cookie fans can make at home. The video is highlighted on the Little Brownie website and will also be shared on the Samoas® Facebook page.
A fantastic answer to demand for gluten-free products
Toffee-tastic cookies were developed to satisfy the taste preferences of those who follow a gluten-free lifestyle. Sales of Toffee-tastic cookies have continually increased since their introduction in 2014, and this growth reflects the fantastic flavor of the cookie and popularity of gluten-free products in general.
In January 2017, Forbes.com published results of a study that found the number of Americans going gluten-free has tripled since 2009. Research published by IFT in August 2018 indicates the trend is here to stay.
Little Brownie Bakers is one of two bakers licensed by Girl Scouts of the USA and has been baking Girl Scout Cookies since 1973. Little Brownie Bakers’ mission is to provide cookies and support services of the highest quality to Girl Scout councils to help teach girls a wide range of life skills and generate income for Girl Scout troops and councils via the annual Cookie Program. Girl Scouting builds girls of courage, confidence and character who make the world a better place.