Little Brownie Bakers

Girl Scout S’mores™ are back for the 2017-2018 cookie season

Aug. 10, 2017, 9:59 a.m.

Girl Scout S'mores are back!LOUISVILLE, KY – It’s not every snack that has a national holiday, but the widespread popularity of Girl Scout S’mores during its first year launch highlights why the time-honored campfire treat is celebrated by people all over the U.S.

Little Brownie Bakers®, a licensed Girl Scout Cookie baker, is joining Girl Scouts of the USA in celebrating National S’mores Day on August 10th with a special announcement that Girl Scout S’mores are coming back for the 2017-18 cookie season. This marks the second year of production for the crunchy graham sandwich cookies with a chocolate and marshmallowy filling.

Demand high for Girl Scout S’mores in 2016-2017
Sales of Girl Scout S’mores in markets served by Little Brownie Bakers were above original council forecasts for the 2016-2017 cookie season. The Girl Scout S’mores cookies are offered in addition to core cookies that include Thin Mints®, Samoas® and other iconic varieties.

More cookies on the way for the coming season
Since sales were higher than anticipated last year, Little Brownie plans to bake more cookies for the 2017-2018 season—not just some more, but 50 percent more. This will allow troops to order and reorder Girl Scout S’mores throughout the cookie season to satisfy
customer demand.

A recipe that blends tradition with modern trends
Many types of s’mores have come about since the first recipe was published by Girl Scouts of the USA more than a century ago. Girl Scout S’mores stand out for the way they blend tradition with the preferences of today’s consumers.

Girl Scout S’mores are made with natural flavors and specialty ingredients, which are increasingly sought after by customers. Every cookie features embossed designs that honor the Girl Scouts’ Outdoor Badges, which are a reflection of Girl Scout of the USA’s commitment to helping girls connect with nature and make a positive impact on the environment.

Get more details on Girl Scout S’mores and watch a video at LittleBrownie.com.

Girl Scout Cookies power the Girl Scout Cookie Program®—the largest girl-led entrepreneurial program in the world—and help girls earn money for educational activities, community projects and travel opportunities. All net revenue raised from cookie sales (100 percent) stays with the local councils and troops. 

Little Brownie Bakers is one of two bakers licensed by Girl Scouts of the USA and has been baking Girl Scout Cookies since 1973. Little Brownie Bakers’ mission is to provide cookies and support services of the highest quality to Girl Scout councils to help teach girls a wide range of life skills and generate income for Girl Scout troops and councils via the annual Cookie Program. Girl Scouting builds girls of courage, confidence and character who make the world a better place. 

 

 

The GIRL SCOUTS® name and mark, and all other associated trademarks and logotypes, including but not limited to GIRL SCOUT COOKIES®, THIN MINTS®, TREFOILS®, GIRL SCOUT S’MORES®, LEMON-UPS®, GIRL SCOUT COOKIE PROGRAM®, and the Trefoil Design, are owned by Girl Scouts of the USA. Little Brownie Bakers LLC is an official GSUSA licensee. The LITTLE BROWNIE BAKERS® name and mark, and all associated trademarks, including SAMOAS®, TAGALONGS®, DO-SI-DOS® and TOFFEE-TASTIC® are registered trademarks of Ferequity Inc., an affiliate of Ferrero International, S.A. © 2020 Ferequity Inc. All Rights Reserved.

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