Toffee-tastic Girl Scout Cookies® available in all councils
Dec. 2, 2015, 9:14 a.m.
LOUISVILLE, KY November 24, 2015 – In response to fantastic consumer response, Girl Scouts will be selling gluten-free Toffee-tastic Girl Scout Cookies® in all councils served by Little Brownie Bakers during the 2015-2016 cookie season.
Toffee-tastics are rich, buttery cookies packed with golden toffee bits bursting with flavor. Toffee is a preferred flavor by loyal Girl Scout Cookie buyers who (81%) rank taste as the most important attribute of a Girl Scout cookie.* Now, there’s no need for consumers to choose between great taste and gluten-free.
For the 2014-2015 cookie season, Toffee-tastics were offered as a pilot program in select councils served by Little Brownie Bakers. They earned exceptional national media attention and generated incremental sales revenue for councils.
Certified gluten-free by the NSF, the indulgently rich flavor of Toffee-tastics will appeal to all customers, but Girl Scouts are especially excited they can offer this option to those avoiding gluten.
With a growing number of people avoiding gluten for a variety of reasons, Girl Scouts recognized a need for a gluten-free option for their customers. More than just a fad, gluten-free products are quickly becoming a way of life for many people. According to the National Foundation for Celiac Awareness, more than 3 million Americans (1 in 333) are estimated to have celiac disease, and market research by NPD Group reports that 29% of Americans are avoiding gluten for health reasons.
Net proceeds from cookie sales will remain with the Girl Scouts to supply essential services to girls. Together, girls decide how to spend their troop cookie money and reinvest it back into their neighborhoods through community service projects, travel opportunities and learning experiences. Because 100 percent of the net revenue raised through the Girl Scout Cookie Program stays with the local council and troops, customers who purchase Girl Scout Cookies are not only getting a delicious treat—they are also making an important investment in their communities.
The essential 5 Skills girls learn in the Girl Scout Cookie Program are goal setting, decision making, money management, people skills and business ethics—skills essential to leadership, success and life.
For more information and complete product description, please visit www.littlebrowniebakers.com. To find cookies in your area, visit www.girlscoutcookies.org.
Little Brownie Bakers is one of two bakers licensed by Girl Scouts of the USA and has been baking Girl Scout Cookies since 1973. Little Brownie Bakers’ mission is to provide cookies and support services of the highest quality to Girl Scout councils to help teach girls a wide range of life skills and generate income for Girl Scout troops and councils via the annual Cookie Program. Girl Scouting builds girls of courage, confidence and character who make the world a better place.
*Source: IPSOS Girl Scout Cookie Consumer Insights Study (2013-2014)