Little Brownie Bakers
Cookie Locator™ Steals the Spotlight at Smarties™ - Best Mobile Lead Generation Campaign
Oct. 5, 2012, 2 p.m.
Little Brownie Bakers today announced it was honored at the 2012 Mobile Marketing Association's Smarties™ award ceremony for best-in-class mobile marketing execution. Winning Best Lead Generation/Direct Response/Conversion Campaign in North America and a Silver in the same category for Best Global Campaign, the Cookie Locator™ beat out hundreds of contenders from many countries around the world.
The award-winning app was created by EachScape, in partnership with tmg-emedia and Little Brownie Bakers, which is licensed to bake Girl Scout Cookies. The Cookie Locator™ mobile application enables users to search for Girl Scout cookie sales near them, get directions, add sale dates to their calendars and share the details with their friends via social networks. Additionally, users can find fun cookie facts, delicious recipes and inspiring videos about what girls learn through the cookie program and how they use their cookie money to help their communities.
The Cookie Locator launched on iPhone and Android in Spring 2011 as a pilot program to a select number of Girl Scout councils. After promotion in the Apple App Store, in the press and through local troops, the app generated more than ten times the projected usage. This led to an expansion of the program in 2012 to all Girl Scout councils served by Little Brownie Bakers, with enhanced functionality including video and Foursquare check ins.
"Using our proprietary eBudde™ cookie sale management software platform, we were able to quickly and easily create the Cookie Locator™, a robust app that delivered incredible results and attracted the attention of some of the most discerning mobile marketers at the Smarties," said Denise Mitchell, Sr. Director Marketing & Innovation for Little Brownie Bakers. "Our goal is to bring more customers to the cookie sale so girls can reach their goals."
About the Award
The Smarties™, hosted by the Mobile Marketing Association, is the only global awards program dedicated exclusively to mobile marketing. The winners are selected from a competitive field of entrants, all of which showcase the potential and power of mobile as a practice.
About Little Brownie Bakers
Little Brownie Bakers, one of two bakers licensed by Girl Scouts of the USA, has been baking Girl Scout Cookies since 1973. Little Brownie Bakers' mission is to provide cookies and support services of the highest quality to Girl Scout councils so that the annual Cookie Sale activities will help build a wide range of life skills for girls and generate income for Girl Scout troops and councils. Girl Scouting builds girls of courage, confidence, and character, who make the world a better place.