Little Brownie Bakers
Press Room
New Adventurefuls™ Girl Scout Cookie Joins Lineup for 2022 Season
Aug. 17, 2021, 8 a.m.
Today Girl Scouts of the USA (GSUSA) announced that the new Adventurefuls cookie will join its nationwide lineup for the 2022 Girl Scout Cookie season. An indulgent brownie-inspired cookie with caramel-flavored crème and a hint of sea salt, Adventurefuls take cookie lovers on a delicious taste adventure just like Girl Scouts go on their own amazing adventures through the program. Girl Scouts across the United States will offer the Adventurefuls cookie next season alongside favorites like Thin Mints® and Samoas®.
Every purchase of Adventurefuls, and the whole portfolio of iconic cookies, during cookie season, fuels local Girl Scouts’ adventures throughout the year: exploring what interests them, discovering their passions, and taking action on issues they care about. Whether they’re using their STEM skills to solve a problem, changing a law to help their community, having a courageous outdoor experience, or starting an innovative nonprofit, Girl Scouts build a better future for themselves and the world. Through the Girl Scout Cookie Program, not only do girls become entrepreneurs as they gain hands-on experience running their own small business, but they also earn money to fuel their Girl Scout adventures, which catapult them where they want to go.
Also new this year, GSUSA recently announced new Cookie Business badges that help girls think like entrepreneurs as they run their own cookie businesses and incorporate online sales via the Digital Cookie® platform. Sponsored by payments and financial services technology provider Fiserv as part of their commitment to boosting financial inclusion and entrepreneurship, the Cookie Business badges progress from goal setting and effective sales-pitching in person and online to using market research, creating business plans, and implementing digital marketing campaigns.
Available nationwide, every bite of Adventurefuls is full of indulgent brownie-inspired flavor with a combination of chocolatey and caramel flavors, and smooth and crispy textures, for an incredible taste of adventure in every bite.
Girl Scout Cookie season is recognized nationally from January through April, but local timing varies; visit www.girlscoutcookies.org to sign up to be notified as soon as Adventurefuls and other Girl Scout Cookies are on sale in your area. Find your adventure at Girl Scouts by joining or volunteering at www.girlscouts.org/join.
It’s time to get pumped up about Lemon-Ups™ Girl Scout Cookies®—and a new Girl Scout Cookie Season!
Jan. 7, 2020, 12:19 p.m.
It’s time to get pumped up about Lemon-Ups™ Girl Scout Cookies® — and a new Girl Scout Cookie Season!
Louisville, KY – Jan. 7, 12:00 p.m. – Little Brownie Bakers® is excited to join Girl Scouts® in announcing a new Girl Scout Cookie™ for the 2020 Girl Scout Cookie Season. Lemon-Ups™ Girl Scout Cookies® has been added to the Little Brownie lineup of cookies, replacing Savannah Smiles®.
Just like a G.I.R.L. (Go-getter, Innovator, Risk-taker, Leader)™ in the Girl Scout Cookie Program®, each crisp lemon cookie has something bright and motivating to say . It’s the latest Girl Scout Cookie™ innovation from Little Brownie, custom-made for Girl Scouts. Lemon-Ups Girl Scout Cookies are baked with natural lemon flavors and include approximately 12 cookies per 6.2-oz. package. The pump-em-up positivity of these cookies is expressed with eight different embossed messages:
The message on each cookie is perfect for bringing joy to others, much like the impact Girl Scouts have in their local communities.
Little Brownie has a series of social campaigns planned that will add to efforts by Girl Scouts to introduce Lemon-Ups to cookie fans across the country — and get them revved up about supporting the female entrepreneurs of tomorrow. Cookie fans can follow the fun on Facebook, Instagram and Twitter.
For nutritional information on the cookies, visit LittleBrownie.com.
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Lemon-Ups and other Girl Scout Cookies power the Girl Scout Cookie Program — the largest girl-led entrepreneurship program in the world — and help girls earn money for educational activities, community projects and travel opportunities. All net revenue raised from cookie sales (100%) stays with the local councils and troops.
Little Brownie Bakers is one of two bakers licensed by Girl Scouts of the USA and has been baking Girl Scout Cookies since 1973. Little Brownie Bakers’ mission is to provide cookies and support services of the highest quality to Girl Scout councils to help drive growth for girls through the annual cookie program. Girl Scouting builds girls of courage, confidence and character who make the world a better place.
Little Brownie Bakers® celebrates the five-year birthday of Toffee-tastic® Girl Scout Cookies®
Jan. 4, 2019, 3:11 p.m.
LOUISVILLE, KY – New Year’s Day has come and gone, but Girl Scout Cookie fans can hold on to their streamers and confetti. Little Brownie Bakers, a licensed Girl Scout Cookie baker, is celebrating five fantastic years of Toffee-tastic gluten-free cookies on Jan. 8, 2019, which is also National English Toffee Day. National Gluten-Free Day just happens to fall on Jan. 13.
The Toffee-tastic birthday celebration is part of the annual Girl Scout Cookie Program® that is led by girl entrepreneurs from all over the country. The 2019 Girl Scout Cookie Season officially started on Jan. 2.
Party kicks off with a recipe video for a birthday cake
Although available only once a year, Toffee-tastic is the nation’s fourth best-selling gluten-free cookie, according to 2018 Nielsen data and a Little Brownie sales report. Little Brownie is honoring the cookie’s success and five-year birthday with a recipe video for a triple-layer Toffee-tastic cake that cookie fans can make at home. The video is highlighted on the Little Brownie website and will also be shared on the Samoas® Facebook page.
A fantastic answer to demand for gluten-free products
Toffee-tastic cookies were developed to satisfy the taste preferences of those who follow a gluten-free lifestyle. Sales of Toffee-tastic cookies have continually increased since their introduction in 2014, and this growth reflects the fantastic flavor of the cookie and popularity of gluten-free products in general.
In January 2017, Forbes.com published results of a study that found the number of Americans going gluten-free has tripled since 2009. Research published by IFT in August 2018 indicates the trend is here to stay.
For more information about Girl Scout Cookies, please visit www.littlebrowniebakers.com. To find cookies in your area, visit www.girlscoutcookies.org.
Little Brownie Bakers is one of two bakers licensed by Girl Scouts of the USA and has been baking Girl Scout Cookies since 1973. Little Brownie Bakers’ mission is to provide cookies and support services of the highest quality to Girl Scout councils to help teach girls a wide range of life skills and generate income for Girl Scout troops and councils via the annual Cookie Program. Girl Scouting builds girls of courage, confidence and character who make the world a better place.
Girl Scouts rally together and break a world record to kick off the 2018 Girl Scout Cookie Sale®
Jan. 29, 2018, 10:20 a.m.
LOUISVILLE, KY – Great things happen when girls get together. Girl Scouts participating in the 2018 Girl Scout Cookie Program®, the largest girl-led entrepreneurial program in the world, are rallying together in amazing ways to earn money for educational activities, community projects and travel opportunities.
On Saturday, January 6, at Allstate Arena, troops gathered from Girl Scouts of Greater Chicago and Northwest Indiana (GSGCNI) to claim the Guinness World Records title for “Most People Dunking Cookies” during a Cookie Rally that will now go down in history. A total of 3,236 Girl Scout Cookies® were dunked at the event.
Little Brownie Bakers®, a licensed Girl Scout Cookie baker, supported GSGCNI by supplying the Girl Scout Cookies that Girl Scouts and their families dunked in their own cups of milk, all at the same time. The rally and record setting took place before a Chicago Wolves hockey game.
Wendy Davidson, President of Kellogg’s U.S. Specialty Channels, was thrilled to be a part of the event and said, “As a Girl Scout alum, it’s amazing to see the power of girls, working together, and it was truly an awesome way to kick off the Girl Scout Cookie season.” You can hear from Wendy Davidson and GSGCNI Council CEO Nancy Wright in the video on our Facebook page: https://www.facebook.com/SamoasCookies/
For more information about Girl Scout Cookies, please visit www.littlebrowniebakers.com. To find cookies in your area, visit www.girlscoutcookies.org.
Little Brownie Bakers is one of two bakers licensed by Girl Scouts of the USA and has been baking Girl Scout Cookies since 1973. Little Brownie Bakers’ mission is to provide cookies and support services of the highest quality to Girl Scout councils to help teach girls a wide range of life skills and generate income for Girl Scout troops and councils via the annual Cookie Program. Girl Scouting builds girls of courage, confidence and character who make the world a better place.
Girl Scout S’mores™ are back for the 2017-2018 cookie season
Aug. 10, 2017, 9:59 a.m.
LOUISVILLE, KY – It’s not every snack that has a national holiday, but the widespread popularity of Girl Scout S’mores™ during its first year launch highlights why the time-honored campfire treat is celebrated by people all over the U.S.
Little Brownie Bakers®, a licensed Girl Scout Cookie baker, is joining Girl Scouts of the USA in celebrating National S’mores Day on August 10th with a special announcement that Girl Scout S’mores are coming back for the 2017-18 cookie season. This marks the second year of production for the crunchy graham sandwich cookies with a chocolate and marshmallowy filling.
Demand high for Girl Scout S’mores in 2016-2017
Sales of Girl Scout S’mores in markets served by Little Brownie Bakers were above original council forecasts for the 2016-2017 cookie season. The Girl Scout S’mores cookies are offered in addition to core cookies that include Thin Mints®, Samoas® and other iconic varieties.
More cookies on the way for the coming season
Since sales were higher than anticipated last year, Little Brownie plans to bake more cookies for the 2017-2018 season—not just some more, but 50 percent more. This will allow troops to order and reorder Girl Scout S’mores throughout the cookie season to satisfy
customer demand.
A recipe that blends tradition with modern trends
Many types of s’mores have come about since the first recipe was published by Girl Scouts of the USA more than a century ago. Girl Scout S’mores stand out for the way they blend tradition with the preferences of today’s consumers.
Girl Scout S’mores are made with natural flavors and specialty ingredients, which are increasingly sought after by customers. Every cookie features embossed designs that honor the Girl Scouts’ Outdoor Badges, which are a reflection of Girl Scout of the USA’s commitment to helping girls connect with nature and make a positive impact on the environment.
Get more details on Girl Scout S’mores and watch a video at LittleBrownie.com.
Girl Scout Cookies power the Girl Scout Cookie Program®—the largest girl-led entrepreneurial program in the world—and help girls earn money for educational activities, community projects and travel opportunities. All net revenue raised from cookie sales (100 percent) stays with the local councils and troops.
Little Brownie Bakers is one of two bakers licensed by Girl Scouts of the USA and has been baking Girl Scout Cookies since 1973. Little Brownie Bakers’ mission is to provide cookies and support services of the highest quality to Girl Scout councils to help teach girls a wide range of life skills and generate income for Girl Scout troops and councils via the annual Cookie Program. Girl Scouting builds girls of courage, confidence and character who make the world a better place.
New Girl Scout S’mores™ made with natural flavors, specialty ingredients for today’s customers
Dec. 31, 2016, 9:46 a.m.
New Girl Scout S’mores™ made with natural flavors, specialty ingredients for today’s customers
Girls Scouts offer delicious cookie that reflects growing market trends
LOUISVILLE, Ky. – Little Brownie Bakers has announced a new Girl Scout Cookie inspired by Girl Scouting traditions and made with simple ingredients that appeal to many of today’s consumers. The new Girl Scout S’mores are crunchy graham sandwich cookies with a unique layering of creamy chocolate and marshmallowy filling. Each cookie features an embossed image of one of five Girls’ Choice Outdoor Badges. Girl Scouts were among the first to publish the recipe for campfire s’mores nearly a century ago. Now one of the most popular flavors in the country, the tradition of s’mores has inspired this new Girl Scout Cookie innovation. In councils served by Little Brownie Bakers, Girl Scouts will offer the new cookie during the 2017 cookie season, which marks the 100th anniversary of Girl Scouts selling cookies. These cookies were created with the preferences of today’s consumers in mind. Girl Scout S’mores are made with natural flavors and specialty ingredients. More and more, customers are seeking out natural flavors and better ingredients. And now, Girl Scouts can give them that choice. Little Brownie Bakers is one of two bakers licensed by Girl Scouts of the USA and has been baking Girl Scout Cookies since 1973. Little Brownie Bakers’ mission is to provide cookies and support services of the highest quality to Girl Scout councils to help teach girls a wide range of life skills and generate income for Girl Scout troops and councils via the annual Cookie Program. Girl Scouting builds girls of courage, confidence and character who make the world a better place. To learn more visit http://www.littlebrowniebakers.com/products/girlscoutsmores/ watch the Girl Scout S’mores video and read the Girl Scout S'mores FAQs.
Toffee-tastic Girl Scout Cookies® available in all councils
Dec. 2, 2015, 9:14 a.m.
LOUISVILLE, KY November 24, 2015 – In response to fantastic consumer response, Girl Scouts will be selling gluten-free Toffee-tastic Girl Scout Cookies® in all councils served by Little Brownie Bakers during the 2015-2016 cookie season.
Toffee-tastics are rich, buttery cookies packed with golden toffee bits bursting with flavor. Toffee is a preferred flavor by loyal Girl Scout Cookie buyers who (81%) rank taste as the most important attribute of a Girl Scout cookie.* Now, there’s no need for consumers to choose between great taste and gluten-free.
For the 2014-2015 cookie season, Toffee-tastics were offered as a pilot program in select councils served by Little Brownie Bakers. They earned exceptional national media attention and generated incremental sales revenue for councils.
Certified gluten-free by the NSF, the indulgently rich flavor of Toffee-tastics will appeal to all customers, but Girl Scouts are especially excited they can offer this option to those avoiding gluten.
With a growing number of people avoiding gluten for a variety of reasons, Girl Scouts recognized a need for a gluten-free option for their customers. More than just a fad, gluten-free products are quickly becoming a way of life for many people. According to the National Foundation for Celiac Awareness, more than 3 million Americans (1 in 333) are estimated to have celiac disease, and market research by NPD Group reports that 29% of Americans are avoiding gluten for health reasons.
Net proceeds from cookie sales will remain with the Girl Scouts to supply essential services to girls. Together, girls decide how to spend their troop cookie money and reinvest it back into their neighborhoods through community service projects, travel opportunities and learning experiences. Because 100 percent of the net revenue raised through the Girl Scout Cookie Program stays with the local council and troops, customers who purchase Girl Scout Cookies are not only getting a delicious treat—they are also making an important investment in their communities.
The essential 5 Skills girls learn in the Girl Scout Cookie Program are goal setting, decision making, money management, people skills and business ethics—skills essential to leadership, success and life.
For more information and complete product description, please visit www.littlebrowniebakers.com. To find cookies in your area, visit www.girlscoutcookies.org.
Little Brownie Bakers is one of two bakers licensed by Girl Scouts of the USA and has been baking Girl Scout Cookies since 1973. Little Brownie Bakers’ mission is to provide cookies and support services of the highest quality to Girl Scout councils to help teach girls a wide range of life skills and generate income for Girl Scout troops and councils via the annual Cookie Program. Girl Scouting builds girls of courage, confidence and character who make the world a better place.
*Source: IPSOS Girl Scout Cookie Consumer Insights Study (2013-2014)
Little Brownie joins DigitalCookie™platform, Girl Scouts’1st national rollout of online cookie sales
Dec. 23, 2014, 10:45 a.m.
Little Brownie Bakers joins Digital Cookie™ platform, Girl Scouts’ first national rollout of online cookie sales
Baker aligns cookie-ordering system with Girl Scout Cookie Program’s web-based platform
LOUISVILLE, KY –Girl Scout Cookie baker, Little Brownie Bakers, is fully integrating their cookie management technology with the new Digital Cookie initiative recently announced by Girl Scouts of the USA.
The Digital Cookie platform is a groundbreaking new addition to the Girl Scout Cookie Program that allows Girl Scouts to set up their own
personalized sales pages, take credit card payments and ship directly to their customers. This revolutionary enhancement adds a digital layer that expands and strengthens the ways girls learn the essential 5 Skills of goal setting, decision making, money management, people skills, and business ethics.
As the Girl Scout organization developed this exciting new component of the Girl Scout Cookie Program, Little Brownie Bakers collaborated
and invested in reconfiguring its own eBudde software, the digital-ordering system used by the Girl Scout councils it serves.
When a customer buys cookies from a Girl Scout using the Digital Cookie web-based platform (or opts to donate cookies), that order seamlessly passes into the eBudde system. From there, it’s easy for Girl Scout councils to manage the sale, and simple for volunteers to track, and help girls fulfill orders placed online. If a customer opts for direct shipping, the cookies are automatically shipped from the baker and tracked for the girl and council.
“The Digital Cookie platform is revolutionizing the Girl Scout Cookie Program, and adding this digital layer will create a great modern
business educational experience for girls,” said Denise Mitchell, Senior Director of Marketing and Innovation at Little Brownie Bakers. “And now, girls can reach family and friends all across the country with just the click of a button!”
Most Girl Scout councils served by Little Brownie nationwide are participating in a Digital Cookie platform in the 2014–2015 cookie season.
More girls are expected to join as the program continues to grow over time.
The Digital Cookie platform strengthens, expands, and enhances the Girl Scout Cookie Program by combining the values and lessons of
door-to-door and booth sales with crucial 21st century business and entrepreneurial skills, continuing Girl Scouts’ long tradition of preparing
today’s girls to be the female leaders of tomorrow. For more information and to see if Digital Cookie is available in your area, visit www.girlscouts.org/digitalcookie.
Little Brownie Bakers is one of two bakers licensed by Girl Scouts of the USA and has been baking Girl Scout Cookies since 1973. Little
Brownie Bakers’ mission is to provide cookies and support services of the highest quality to Girl Scout councils to help teach girls a wide range of life skills and generate income for Girl Scout troops and councils via the annual Girl Scout Cookie Program. Girl Scouting builds girls of courage, confidence and character who make the world a better place.
New Toffee-tastic Girl Scout Cookies are gluten-free
Oct. 3, 2014, 10 a.m.
LOUISVILLE, KY October 13, 2014 - This Girl Scout Cookie season, Girl Scouts will be offering a new cookie that is gluten-free. Toffee-tastic Girl Scout Cookies are crispy, buttery cookies packed with golden toffee bits.
The sale of Toffee-tastic Girl Scout Cookies is a pilot program, and the cookies will be offered in 67 councils, for as long as supplies last. They will be sold primarily at booth sales.
Girls are excited to offer a new kind of Girl Scout Cookie that customers are going to be eager to try. This new cookie is helping girls learn how a product is developed and brought to market.
With a growing number of people avoiding gluten for a variety of reasons, Girl Scouts recognized a need for a gluten-free option for their customers. More than just a fad, gluten-free products are quickly becoming a way of life for many people. According to the National Foundation for Celiac Awareness, more than 3 million Americans (1 in 333) are estimated to have celiac disease, and market research by NPD Group reports that 29% of Americans are avoiding gluten for health reasons.
Certified gluten-free by the NSF, the indulgently rich flavor of Toffee-tastics will appeal to all customers, but Girl Scouts are especially excited they can offer this option to those avoiding gluten.
Net proceeds from cookie sales will remain with the Girl Scouts to supply essential services to girls. Together, girls decide how to spend their troop cookie money and reinvest it back into their neighborhoods through community service projects, travel opportunities and learning experiences. Because 100 percent of the net revenue raised through the Girl Scout Cookie Program stays with the local council and troops, customers who purchase Girl Scout Cookies are not only getting a delicious treat—they are also making an important investment in their communities.
The essential 5 Skills girls learn in the Girl Scout Cookie Program are goal setting, decision making, money management, people skills and business ethics—skills essential to leadership, success and life.
For more information and complete product description, please visit www.littlebrowniebakers.com. To find cookies in your area, visit www.girlscoutcookies.org.
Little Brownie Bakers is one of two bakers licensed by Girl Scouts of the USA and has been baking Girl Scout Cookies since 1973. Little Brownie Bakers’ mission is to provide cookies and support services of the highest quality to Girl Scout councils to help teach girls a wide range of life skills and generate income for Girl Scout troops and councils via the annual Cookie Program. Girl Scouting builds girls of courage, confidence and character who make the world a better place.
Customers nationwide pledge to buy One More Box
Feb. 8, 2013, 8:19 a.m.
Starting on National Girl Scout Cookie Day on Feb. 8, cookie customers are making Facebook pledges to buy One More Box to help girls reach their goals. They are also on Twitter, Pinterest and Instagram telling the world their reasons for buying #onemorebox.
Girl Scout cookie fans across the country know that when they buy their favorite treats they’re supporting a great cause. Customers often say they will buy One More Box...
...to support a girl’s goals.
...to help a soldier.
...to say thanks to hometown heroes.
...to support the women and children’s center.
This social media campaign is intended to remind customers of the importance of the Girl Scout Cookie Program and its impact on their local communities. With increased public awareness, girls will find eager customers, and it will be easier for them to reach their cookie-selling goals. Little Brownie Bakers has provided themed resources and selling tips on the Volunteer Blog.
Because all cookie proceeds stay in the local Girl Scout council, this unprecedented campaign could significantly impact individual girls and the support of local programs and facilities.
Please help girls spread the word. Show your support by taking the “pledge.”
Love Blooms as Girl Scout Daisies Are Remembered
Jan. 16, 2013, 8:39 p.m.
Keeping the Girl Scout Daisies in our Hearts
Girls Scouts are among the first to help when tragedy strikes. However, there is little anyone can do to help those who lost children and friends in the tragedy at Sandy Hook Elementary School on Dec. 14.
Eight Girl Scout Daisies and the sons of two Girl Scout families died as a result of the shootings.
Yet, even in the face of unfathomable pain and loss, even with the knowledge they cannot change the course of past events, Girl Scouts young and old from all over the country are taking action.
They post hugs and prayers on Facebook. They share virtual green memorial candles. They send poetry and teddy bears. They make memorial ribbons and greeting cards. They hold vigils. And they mail thousands and thousands of hand-decorated trefoils bearing heartfelt messages of love and support.
In mid-January, those trefoils were presented to the Girl Scouts of Connecticut’s Newton Service Unit. Through the trefoils, girls across the country are reaching out to their sister Girl Scouts with words of encouragement, often written with painstaking care in crayon, marker, paint and glitter. The volume and sincerity of this creative outpouring is certain to deliver a clear message of care and solidarity.
In keeping with the longstanding tradition of supporting worthy causes, Girl Scouts also are donating funds to the Sandy Hook Girl Scout Campership Fund. Girl Scouts of Connecticut set up this fund in honor of the lost Girl Scout Daisies. Donations will make it possible for girls with financial need to attend Girl Scout Summer Camp.
The Washington Post reports that one Girl Scout Daisy troop has been reduced from 10 members to five and another has shrunk from five to two. According to the article, two 16-year-old Girl Scout friends plan to mentor the remaining girls in the two affected troops.
On the Girl Scouts of Connecticut Facebook page, messages continue to pour in -- from California and New Jersey, from Louisiana and Michigan, from Florida and Hawaii, and from everywhere in between as well as several other countries:
“My daughter just decided to donate $20, $1 for each child.”
“If you need help with the memorial service, we’ll be there in a jiffy.”
“Thoughts and prayers from Girl Guides UK.”
“We are sending a batch of trefoils. Each girl also will perform 26 random acts of kindness in honor of Sandy Hook.”
Girl Scouts understand they cannot change the reality of the horrific events at Sandy Hook Elementary School. But they act on the conviction they can still make a difference.
Girls kick off Cookie Season with new online event
Jan. 11, 2013, 10:19 a.m.
Thousands of Girl Scouts from coast to coast are preparing to kick off the Girl Scout Cookie Season with the first-ever National Girl Scout Cookie Sleepover. Presented by Little Brownie Bakers, this one-hour online video show will be the focal point of parties, rallies, troop sleepovers and family gatherings. Many of the show’s segments will be in 3D.
The show is available at 8 p.m. in all time zones on Saturday, Jan. 12. Although it is prerecorded, the show will feature real-time interaction as girls participate via Facebook and Twitter (#GirlScoutCookie). The YouTube link can be easily accessed at www.littlebrownie.com
Highlights of the high-energy show include:
- Introduction of the new Girl Scout Cookie boxes – in 3D
- Interactive, 3D game and dance
- Inspiring stories of real Girl Scouts using cookie proceeds to make the world a better place
- Step-by-step guidance for goal-setting
With approval of Girl Scouts of the USA, Little Brownie Bakers created the show as part of its new Cookies Live! series that provides councils and volunteers with an easy way to help girls learn lifelong skills, reach high goals and have a lot of fun at the same time. The show is supported by a blog that provides volunteers with ideas, tips, crafts and recipes for before and after the online experience.
Little Brownie Bakers is one of two bakers licensed by Girl Scouts of the USA and has been baking Girl Scout Cookies since 1973. Little Brownie Bakers’ mission is to provide cookies and support services of the highest quality to Girl Scout councils to help teach girls a wide range of life skills and generate income for Girl Scout troops and councils via the annual Cookie Program. Girl Scouting builds girls of courage, confidence and character who make the world a better place.
New snack bars offered with cookies in three markets
Jan. 10, 2013, 12:17 p.m.
Little Brownie Bakers announced today that it is appealing to a new generation of on-the-go customers by offering two flavors of Girl Scout Cookie-inspired snack bars in three test markets. Girl Scouts will sell the snack bars along with Girl Scout Cookies. In partnership with Girl Scouts of the USA, Little Brownie is exploring the viability of Girl Scout Snack Bars as an additional product in a new format that fits the snacking preferences of today’s consumers.
Girl Scout Snack Bars are packed with wholesome ingredients like hearty rolled oats, crispy cereal and chewy granola. They have a smooth chocolaty dip along the bottom and a drizzle across the top. Tagalongs® Snack Bars contain peanut-butter chips. Double Dutch™ Snack Bars feature dark-chocolate goodness. Girl Scout Snack Bars have 4g of protein, 4g of fiber and 110 calories.
Preliminary research suggests consumers are interested in Girl Scout Snack Bars that offer convenience and portability for their on-the-go lifestyles. Snack bars are the most popular snack food of the decade1, and granola bars are forecasted to be the fastest-growing snack category in coming years2. Granola bars are the only snack product that satisfies both reasons for snacking: indulgence and hunger3.
Along with Girl Scouts, Little Brownie Bakers remains totally committed to growing the sale of Girl Scout Cookies. The snack bar product is intended to bring incremental increases to the organization’s cookie sale by appealing to a more diverse group of customers. It may also offer alternative pathways to participation in Girl Scout activities.
The market test for snack bars is being conducted in three ways: 1) In some councils, snack bars are being sold as a stand-alone product offering at a time when cookies are not being sold. 2) In other councils, snack bars are being offered along with Girl Scout Cookies. 3) A formal national research study is being conducted by the baker.
The following Girl Scout councils are now selling cookies and bars:
- Girl Scouts of Chesapeake Bay Council
- Girl Scouts of Northern Illinois Council
- Girl Scouts of Western Ohio Council
The following Girl Scouts councils participated in the pilot test during the fall 2012 product sale:
- Girl Scouts of Caribe Council (cookies + bars)
- Girl Scouts of Oregon & Southwest Washington Council (bars only)
- Girl Scouts of Silver Sage Council (bars only)
- Girl Scouts of Southern Arizona Council (bars only)
- Girl Scouts of West Central Florida Council (bars only)
- Girl Scouts of Western Washington Council (bars only)
Little Brownie Bakers is one of two bakers licensed by Girl Scouts of the USA and has been baking Girl Scout Cookies since 1973. Little Brownie Bakers’ mission is to provide cookies and support services of the highest quality to Girl Scout councils to help teach girls a wide range of life skills and generate income for Girl Scout troops and councils via the annual Cookie Program. Girl Scouting builds girls of courage, confidence and character who make the world a better place.
Sources:
1 The NPD Group’s National Eating Trends® In Home/Away From Home Service 2011
2 Euromonitor – US Snack Bar Category, August 2011
3 SymphonyIRI Group - State of the Snack Industry – SNAXPO 2012
Storm brings out the best in Girl Scouts
Nov. 28, 2012, 10:08 a.m.
Right: Girl Scout Cadette Troop 1182 in the Bronx helped clean up Pelham Bay Park. The girls filled 35 garbage bags with leaves, removed large branches from the paths, and loaded everything into park vans for removal. Photo courtesy of Girl Scout Council of Greater New York.
Sometimes help is as simple as giving a hug. Sometimes, it’s as hard as shoveling mud or carrying heavy canned goods. It can be fun when you get to work with your Girl Scout friends. It can be upsetting when you see how much more help is needed.
Girl Scouts are giving all kinds of help to their communities and their sister Girl Scouts in areas severely impacted by Hurricane Sandy. In fact, they’re doing a World of Good.
Storm hits home
Eight Girl Scout councils in New York and New Jersey bore the brunt of the historic “superstorm” on October 25. Their Girl Scout members and staff were among those hard hit by the disaster:
- In a few troops, most or all of the girls are homeless or displaced. It may take many months before they can return home or find permanent housing.
- In some areas, schools will not reopen until after the first of the year.
- Council staff members and volunteers have lost homes, cars and businesses.
- Some Girl Scout camp properties, offices, and regular troop meeting places have been severely damaged or destroyed.
Fulfilling their promise
In the face of disaster, Girl Scouts in the impacted areas kept their promise “to help people at all times.” After the storm, they rushed to assist others, sometimes before official relief agencies could arrive on the scene.
A group of Atlantic City-area Girl Scouts took the lead right after the storm, going door to door collecting items for those displaced and in shelters. Girl Scout Troop 5327 did not waste any time pitching in to help their sister troop members with cleanup efforts in Staten Island.
Right: Abigail of Cadette Troop 5327 helps with the clean-up effort at the home of a sister Girl Scout in Ocean Breeze. Photo courtesy of Girl Scout Council of Greater New York.
Girl Scout councils opened operational offices to the community and offered a place to get warm and charge electronic equipment. Several also have become donation drop-off centers.
In New York City, troops sold Girl Scout Cookies to give to families affected by the storm. They were stationed at 25 corporate offices and public venues on Veterans Day.
Right: Brownie Troop 2307 in Brooklyn assembled and delivered hygiene kits for their local Veterans Evacuation Center. They also prepared and delivered complete meals for families affected by the hurricane. Photo courtesy of Girl Scout Council of Greater New York.
Many other Girl Scouts and their volunteers are rolling up their sleeves and taking the lead in their communities with actions such as:
- Collecting, unloading, sorting and delivering countless donations: food, water, clothing, baby items, cleaning supplies, coats, board games, and more
- Walking the streets and distributing hot coffee, cocoa, and muffins
- Clearing debris from homes, streets, beaches, and parks
- Creating shoe boxes filled with toiletries and a first-aid kit, each with a personal note of encouragement
- Making and delivering hot meals to impacted families and shelters
- Assembling hygiene kits for evacuation centers and comfort kits for distribution by the Red Cross
- Making sandwiches and packing lunch bags for families and workers
- Planning a holiday event so impacted families can obtain gifts for children
- Giving away homemade baked goods with notes attached
- Hosting bake sales of all sizes and using the funds to help where it’s needed most
Right: When Girl Scout Cookies are delivered, girls often form a “cookie brigade” to unload the car or van. In this case, Girl Scouts Emma (Troop 3057) and Courtney (Troop 3462) volunteered as part of a “human chain” that worked several hours in Brooklyn unloading donated food. Photo courtesy of Girl Scout Council of Greater New York.
A sisterhood that’s strong
Girl Scouts far from the impacted areas are clamoring to help. They also are putting into action those leadership skills they learned in Girl Scouting.
For example, shortly after the storm, a group of New Jersey Girl Scouts decided to go forward with plans to visit the birthplace of Girl Scouting in Savannah, Georgia. Many left homes still without running water and electricity. When their sister Girl Scouts in Georgia heard they were coming, they collected donated items that the New Jersey girls took back to help their communities.
Girl Scouting can provide normalcy in a time of upheaval. That’s why in Lanesville, Indiana Troop 239 started Operation: Be a Sister, collecting donations of Girl Scout uniforms for girls who lost theirs in the storm.
From Maryland to California, from Illinois to Florida, Girl Scouts and their volunteers are sending online encouragement and sincere offers of help. Many are planning efforts to raise much-needed funds.
Right: Girl Scout troops from Rockaway, New Jersey, held a collection drive for cleaning supplies and other useful items, which filled seven cars in all! The caravan made its way to the Jersey Shore, where the girls unpacked the donations and volunteered at the drop-off site. (In bottom photo far right, the writing on the car windows reads, “Jersey Strong. Troop 9228 coming to help!”) Photo courtesy of Girl Scout Council of Northern New Jersey.
GSUSA lifts fundraising restriction
Speaking of, Girls Scouts of the USA has lifted fundraising restrictions to enable girls to raise money for Girl Scout recovery efforts. Contributions may be directed to a specific council through its online giving site, and GSUSA will establish a Hurricane Sandy Recovery Fund to help address the needs of councils affected by the storm. Girl Scout councils in the affected areas request that help come in the form of financial donations, rather than donations of supplies. (more information).
Although girls are encouraged to participate in service projects to support outside organizations doing disaster-relief work, Girls Scouts are not allowed to raise funds for outside organizations.
Girl Scouts introduce cookie-inspired snack bars
Oct. 5, 2012, 5 p.m.
Little Brownie Bakers announced today that it is appealing to a new generation of on-the-go customers by offering two flavors of Girl Scout Cookie-inspired snack bars in nine test markets. In partnership with Girl Scouts of the USA, Little Brownie is exploring the viability of Girl Scout Snack Bars as an additional product in a new format that fits the snacking preferences of today’s consumers.
Girl Scout Snack Bars are packed with wholesome ingredients like hearty rolled oats, crispy cereal and chewy granola. They have a smooth chocolaty dip along the bottom and a drizzle across the top. Tagalongs® Snack Bars contain peanut-butter chips. Double Dutch™ Snack Bars feature dark-chocolate goodness. Girl Scout Snack Bars have 4g of protein, 4g of fiber and 110 calories.
Girls will be selling the products directly to customers, either as a stand-alone offering or as part of the cookie sale.
Preliminary research suggests consumers are interested in Girl Scout Snack Bars that offer convenience and portability for their on-the-go lifestyles. Snack bars are the most popular snack food of the decade1, and granola bars are forecasted to be the fastest-growing snack category in coming years2. Granola bars are the only snack product that satisfies both reasons for snacking: indulgence and hunger3.
Along with Girl Scouts, Little Brownie Bakers remains totally committed to growing the sale of Girl Scout Cookies. The snack bar product is intended to bring incremental increases to the organization’s cookie sale by appealing to a more diverse group of customers. It may also offer alternative pathways to participation in Girl Scout activities.
The market test for snack bars will be conducted in three ways: 1) In some councils, snack bars will be sold as a stand-alone product offering at a time when cookies are not being sold. 2) In other councils, snack bars will be offered along with Girl Scout Cookies. 3) A formal national research study will be conducted by the baker.
Participants in the pilot study include the following Girl Scout councils:
- Girl Scouts of Caribe Council (Fall cookies + bars)
- Girl Scouts of Chesapeake Bay Council (Spring cookies + bars)
- Girl Scouts of Northern Illinois Council (Spring cookies + bars)
- Girl Scouts of Oregon & Southwest Washington Council (Fall bars only)
- Girl Scouts of Silver Sage Council (Fall bars only)
- Girl Scouts of Southern Arizona Council (Fall bars only)
- Girl Scouts of West Central Florida Council (Fall bars only)
- Girl Scouts of Western Ohio Council (Spring cookies + bars)
- Girl Scouts of Western Washington Council (Fall bars only)
Little Brownie Bakers is one of two bakers licensed by Girl Scouts of the USA and has been baking Girl Scout Cookies since 1973. Little Brownie Bakers’ mission is to provide cookies and support services of the highest quality to Girl Scout councils to help teach girls a wide range of life skills and generate income for Girl Scout troops and councils via the annual Cookie Program. Girl Scouting builds girls of courage, confidence and character who make the world a better place.
Sources:
1 The NPD Group’s National Eating Trends® In Home/Away From Home Service 2011
2 Euromonitor – US Snack Bar Category, August 2011
3 SymphonyIRI Group - State of the Snack Industry – SNAXPO 2012
Cookie Locator™ Steals the Spotlight at Smarties™ - Best Mobile Lead Generation Campaign
Oct. 5, 2012, 2 p.m.
Little Brownie Bakers today announced it was honored at the 2012 Mobile Marketing Association's Smarties™ award ceremony for best-in-class mobile marketing execution. Winning Best Lead Generation/Direct Response/Conversion Campaign in North America and a Silver in the same category for Best Global Campaign, the Cookie Locator™ beat out hundreds of contenders from many countries around the world.
The award-winning app was created by EachScape, in partnership with tmg-emedia and Little Brownie Bakers, which is licensed to bake Girl Scout Cookies. The Cookie Locator™ mobile application enables users to search for Girl Scout cookie sales near them, get directions, add sale dates to their calendars and share the details with their friends via social networks. Additionally, users can find fun cookie facts, delicious recipes and inspiring videos about what girls learn through the cookie program and how they use their cookie money to help their communities.
The Cookie Locator launched on iPhone and Android in Spring 2011 as a pilot program to a select number of Girl Scout councils. After promotion in the Apple App Store, in the press and through local troops, the app generated more than ten times the projected usage. This led to an expansion of the program in 2012 to all Girl Scout councils served by Little Brownie Bakers, with enhanced functionality including video and Foursquare check ins.
"Using our proprietary eBudde™ cookie sale management software platform, we were able to quickly and easily create the Cookie Locator™, a robust app that delivered incredible results and attracted the attention of some of the most discerning mobile marketers at the Smarties," said Denise Mitchell, Sr. Director Marketing & Innovation for Little Brownie Bakers. "Our goal is to bring more customers to the cookie sale so girls can reach their goals."
About the Award
The Smarties™, hosted by the Mobile Marketing Association, is the only global awards program dedicated exclusively to mobile marketing. The winners are selected from a competitive field of entrants, all of which showcase the potential and power of mobile as a practice.
About Little Brownie Bakers
Little Brownie Bakers, one of two bakers licensed by Girl Scouts of the USA, has been baking Girl Scout Cookies since 1973. Little Brownie Bakers' mission is to provide cookies and support services of the highest quality to Girl Scout councils so that the annual Cookie Sale activities will help build a wide range of life skills for girls and generate income for Girl Scout troops and councils. Girl Scouting builds girls of courage, confidence, and character, who make the world a better place.
Little Brownie NOT impacted by peanut butter recall
Oct. 5, 2012, noon
The Girl Scout Cookies made by Little Brownie Bakers are not impacted by the by peanut butter recall of Sunland, Inc. Sunland is not a supplier to Little Brownie Bakers.
As always, food safety is of the utmost importance to us. Our products have not been compromised and are assured to be safe.
Introducing! Savannah Smiles™ Lemon Cookies
July 27, 2011, 2 p.m.
Celebrating 100 years of Girl Scouting
No town captures the imaginations of Girl Scouts like Savannah, Georgia. It was there in 1912 that Juliette Gordon Low walked beneath the moss-draped trees and made the decision to start her amazing organization for girls.
Little Brownie Bakers will pay tribute to the 100th Anniversary of Girl Scouting with a lemon cookie that reflects the heritage of past customer favorites. This lemon wedge cookie is cool and crisp, with just the right number of lemon chips to deliver tiny bursts of happiness. And, when you hold it right, you’ll quickly be reminded of that world-famous “Girl Scout Smile.” Savannah Smiles will be in market across the nation for the 2011-2012 Cookie Season.
Each year, thousands of Girl Scouts visit the founder’s historical house in Savannah. Along the time-worn corridors, each girl considers how, even 100 years later, Juliette’s story continues to encourage them to dream big and do great things with their lives.
That’s why we are so proud to offer a brand new variety that will delight customers and help girls make their dreams come true.
Happy 100th Birthday, Girl Scouts!
Girl Scout Cookies Coming to Food Network
May 19, 2011, noon
Have you ever wondered how your favorite Samoas® Girl Scout Cookies are made? Those tender vanilla cookies, covered with real caramel, rolled in toasted coconut and striped with a rich, chocolaty coating, are enjoyed by countless Girl Scout cookie lovers each year. But how do all those ingredients come together to make such a tasty snack?
The answer will be revealed next Saturday, May 28, when the classic cookie takes over the airwaves at the Food Network.
Samoas® will be one of several American classics featured on a special one-hour "All-American Eats" segment on the Food Network's "Unwrapped" series. The popular show visited the Louisville bakery to film how Little Brownie Bakers makes Samoas® – a brand name cookie so popular it has 400,000+ Facebook "likes." Viewers will get a behind-the-scenes peek at the copper kettles filled with creamy caramel and how the cookies "earn" their distinctive chocolaty stripes.
Each week, “Unwrapped” uncovers behind-the-scenes details on classic American food. Additional classics that will be featured in the “Unwrapped” segment include Coca-Cola, Twinkies and Hungry Jack, among others.
"Unwrapped" is hosted by Marc Summers, who has previously hosted Nickelodeon's "Double Dare" as well as ABC-TV's "Home Show," Lifetime's "Our Home" and the Food Network's "Ultimate Recipe Showdown" series.
For more information about the show, visit: http://www.foodnetwork.com/unwrapped/all-american-eats/index.html.
Show details:
Watch Samoas® Girl Scout Cookies made at our Louisville bakery Saturday, May 28, on the Food Network's "Unwrapped" series at 9 p.m. EDT.