Plan to rock it

Rock your sale with an awesome plan

Want a great sale? Make a plan. Then make it happen. Here are the four basic parts of the season– along with some resources to help you out. 

1. Plan to rock it

• Set your goals
• Plan your Cookie Season

Tools that can help:

• Goal Action Planner – Determine the cost of your goals (Excel Doc - English; Excel Doc - Spanish)
• Personal Task Planner – Make a to-do list
• Customizable Cookie Calendar – Map out what to do based upon initial order dates
• Cookie Club – Manage your sale via the online Cookie Club

2. Take orders. Lots of them.

• Contact customers from previous year’s order card
• Contact family and friends
• Take orders door-to-door
• Contact local businesses for sales – suggest they buy by the case
• Send out text messages to everyone you know
• Use Cookie Club to take online orders
• Make use of Facebook and other social media

Tools that can help:

• Customer Profile – Keep track of your customers
• eCards  - Send out eCards to everyone you know (All Gone: gif, jpg, swf) (Cookie Time: gif, jpg, swf) (Reach Goal: gif, jpg, swf)
• Business Card template - Make business cards to hand out at business presentations or with deliveries: (English: BC Dots.doc; BC Dots.pdf; BC Plaid.doc; BC Plaid.pdf; BC Swirls.doc; BC Swirls.pdf; BC Stripes.doc; BC Stripes.pdf; MCS CallingCard.doc; MCS CallingCard.pdf.  Spanish: BC Dots SPA.doc; BC Dots SPA.pdf; MCS CallingCard SPA.doc; MCS CallingCard SPA.pdf)
• PowerPoint template -Create presentations for businesses
• Cookie Club – Send emails asking for sales via the online Cookie Club

3. Go another round

• If your council permits post-initial order taking, continue to take orders after the ordering deadline.
• Carry your order card with you at all times.

4. Sell with cookies in hand

• Have booth sales
• Call customers back two weeks before the sale ends to ask for additional orders
• Have a Cookie Walkabout, going  door-to-door with cookies available at that time
• Send eCards reminding customers it’s their last chance to buy until next year  (All Gone: gif, jpg, swf) (Cookie Time: gif, jpg, swf) (Reach Goal: gif, jpg, swf)

Tools that can help:

• Cookie Car Magnets – Make your cookie booth mobile "Cookie" letters;  "Mobile" letters
• Thank You Notes – Print out thank you notes using the templates provided (Car: English, Spanish) (Dots: English, Spanish) (Plaid: English, Spanish)  (PopArt:  English, Spanish) (Stripes: English, Spanish) (Swirls: English, Spanish) (My Cookie Store 1: English, Spanish) (My Cookie Store 2: English, Spanish)  (My Cookie Store 3: English, Spanish)  (My Cookie Store 4: English)