Little Brownie Bakers

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Toffee-tastic Girl Scout Cookies® available in all councils

Dec. 2, 2015, 9:14 a.m.

Toffee-tastic - Gluten Free

LOUISVILLE, KY November 24, 2015 – In response to fantastic consumer response, Girl Scouts will be selling gluten-free Toffee-tastic Girl Scout Cookies® in all councils served by Little Brownie Bakers during the 2015-2016 cookie season.

Toffee-tastics are rich, buttery cookies packed with golden toffee bits bursting with flavor. Toffee is a preferred flavor by loyal Girl Scout Cookie buyers who (81%) rank taste as the most important attribute of a Girl Scout cookie.*   Now, there’s no need for consumers to choose between great taste and gluten-free.

For the 2014-2015 cookie season, Toffee-tastics were offered as a pilot program in select councils served by Little Brownie Bakers. They earned exceptional national media attention and generated incremental sales revenue for councils.

Certified gluten-free by the NSF, the indulgently rich flavor of Toffee-tastics will appeal to all customers, but Girl Scouts are especially excited they can offer this option to those avoiding gluten.

With a growing number of people avoiding gluten for a variety of reasons, Girl Scouts recognized a need for a gluten-free option for their customers. More than just a fad, gluten-free products are quickly becoming a way of life for many people. According to the National Foundation for Celiac Awareness, more than 3 million Americans (1 in 333) are estimated to have celiac disease, and market research by NPD Group reports that 29% of Americans are avoiding gluten for health reasons.

Net proceeds from cookie sales will remain with the Girl Scouts to supply essential services to girls. Together, girls decide how to spend their troop cookie money and reinvest it back into their neighborhoods through community service projects, travel opportunities and learning experiences. Because 100 percent of the net revenue raised through the Girl Scout Cookie Program stays with the local council and troops, customers who purchase Girl Scout Cookies are not only getting a delicious treat—they are also making an important investment in their communities.

The essential 5 Skills girls learn in the Girl Scout Cookie Program are goal setting, decision making, money management, people skills and business ethics—skills essential to leadership, success and life.

For more information and complete product description, please visit www.littlebrowniebakers.com. To find cookies in your area, visit www.girlscoutcookies.org.

Little Brownie Bakers is one of two bakers licensed by Girl Scouts of the USA and has been baking Girl Scout Cookies since 1973. Little Brownie Bakers’ mission is to provide cookies and support services of the highest quality to Girl Scout councils to help teach girls a wide range of life skills and generate income for Girl Scout troops and councils via the annual Cookie Program. Girl Scouting builds girls of courage, confidence and character who make the world a better place. 

*Source:  IPSOS Girl Scout Cookie Consumer Insights Study (2013-2014)

Little Brownie joins DigitalCookie™platform, Girl Scouts’1st national rollout of online cookie sales

Dec. 23, 2014, 10:45 a.m.

girl on tablet with dog

Little Brownie Bakers joins Digital Cookie™ platform, Girl Scouts’ first national rollout of online cookie sales

Baker aligns cookie-ordering system with Girl Scout Cookie Program’s web-based platform

LOUISVILLE, KY –Girl Scout Cookie baker, Little Brownie Bakers, is fully integrating their cookie management technology with the new Digital Cookie initiative recently announced by Girl Scouts of the USA.

The Digital Cookie platform is a groundbreaking new addition to the Girl Scout Cookie Program that allows Girl Scouts to set up their own
personalized sales pages, take credit card payments and ship directly to their customers. This revolutionary enhancement adds a digital layer that expands and strengthens the ways girls learn the essential 5 Skills of goal setting, decision making, money management, people skills, and business ethics.

As the Girl Scout organization developed this exciting new component of the Girl Scout Cookie Program, Little Brownie Bakers collaborated
and invested in reconfiguring its own eBudde software, the digital-ordering system used by the Girl Scout councils it serves.

When a customer buys cookies from a Girl Scout using the Digital Cookie web-based platform (or opts to donate cookies), that order seamlessly passes into the eBudde system. From there, it’s easy for Girl Scout councils to manage the sale, and simple for volunteers to track, and help girls fulfill orders placed online. If a customer opts for direct shipping, the cookies are automatically shipped from the baker and tracked for the girl and council.

“The Digital Cookie platform is revolutionizing the Girl Scout Cookie Program, and adding this digital layer will create a great modern
business educational experience for girls,” said Denise Mitchell, Senior Director of Marketing and Innovation at Little Brownie Bakers.   “And now, girls can reach family and friends all across the country with just the click of a button!”

Most Girl Scout councils served by Little Brownie nationwide are participating in a Digital Cookie platform in the 2014–2015 cookie season.
More girls are expected to join as the program continues to grow over time.

The Digital Cookie platform strengthens, expands, and enhances the Girl Scout Cookie Program by combining the values and lessons of
door-to-door and booth sales with crucial 21st century business and entrepreneurial skills, continuing Girl Scouts’ long tradition of preparing
today’s girls to be the female leaders of tomorrow. For more information and to see if Digital Cookie is available in your area, visit www.girlscouts.org/digitalcookie.


Little Brownie Bakers is one of two bakers licensed by Girl Scouts of the USA and has been baking Girl Scout Cookies since 1973. Little
Brownie Bakers’ mission is to provide cookies and support services of the highest quality to Girl Scout councils to help teach girls a wide range of life skills and generate income for Girl Scout troops and councils via the annual Girl Scout Cookie Program. Girl Scouting builds girls of courage, confidence and character who make the world a better place.

New Toffee-tastic Girl Scout Cookies are gluten-free

Oct. 3, 2014, 10 a.m.

Toffee-tastic cookies

LOUISVILLE, KY October 13, 2014 - This Girl Scout Cookie season, Girl Scouts will be offering a new cookie that is gluten-free. Toffee-tastic Girl Scout Cookies are crispy, buttery cookies packed with golden toffee bits.

The sale of Toffee-tastic Girl Scout Cookies is a pilot program, and the cookies will be offered in 67 councils, for as long as supplies last. They will be sold primarily at booth sales.

Girls are excited to offer a new kind of Girl Scout Cookie that customers are going to be eager to try. This new cookie is helping girls learn how a product is developed and brought to market.

With a growing number of people avoiding gluten for a variety of reasons, Girl Scouts recognized a need for a gluten-free option for their customers. More than just a fad, gluten-free products are quickly becoming a way of life for many people. According to the National Foundation for Celiac Awareness, more than 3 million Americans (1 in 333) are estimated to have celiac disease, and market research by NPD Group reports that 29% of Americans are avoiding gluten for health reasons.

Certified gluten-free by the NSF, the indulgently rich flavor of Toffee-tastics will appeal to all customers, but Girl Scouts are especially excited they can offer this option to those avoiding gluten.

Net proceeds from cookie sales will remain with the Girl Scouts to supply essential services to girls. Together, girls decide how to spend their troop cookie money and reinvest it back into their neighborhoods through community service projects, travel opportunities and learning experiences. Because 100 percent of the net revenue raised through the Girl Scout Cookie Program stays with the local council and troops, customers who purchase Girl Scout Cookies are not only getting a delicious treat—they are also making an important investment in their communities. 

The essential 5 Skills girls learn in the Girl Scout Cookie Program are goal setting, decision making, money management, people skills and business ethics—skills essential to leadership, success and life.

For more information and complete product description, please visit www.littlebrowniebakers.com. To find cookies in your area, visit www.girlscoutcookies.org

Little Brownie Bakers is one of two bakers licensed by Girl Scouts of the USA and has been baking Girl Scout Cookies since 1973. Little Brownie Bakers’ mission is to provide cookies and support services of the highest quality to Girl Scout councils to help teach girls a wide range of life skills and generate income for Girl Scout troops and councils via the annual Cookie Program. Girl Scouting builds girls of courage, confidence and character who make the world a better place.  

Customers nationwide pledge to buy One More Box

Feb. 8, 2013, 8:19 a.m.

Starting on National Girl Scout Cookie Day on Feb. 8, cookie customers are making Facebook pledges to buy One More Box to help girls reach their goals. They are also on Twitter, Pinterest and Instagram telling the world their reasons for buying #onemorebox.

Girl Scout cookie fans across the country know that when they buy their favorite treats they’re supporting a great cause. Customers often say they will buy One More Box...

...to support a girl’s goals.
...to help a soldier.
...to say thanks to hometown heroes.
...to support the women and children’s center.

This social media campaign is intended to remind customers of the importance of the Girl Scout Cookie Program and its impact on their local communities. With increased public awareness, girls will find eager customers, and it will be easier for them to reach their cookie-selling goals. Little Brownie Bakers has provided themed resources and selling tips on the Volunteer Blog.   

Because all cookie proceeds stay in the local Girl Scout council, this unprecedented campaign could significantly impact individual girls and the support of local programs and facilities. 

Please help girls spread the word. Show your support by taking the “pledge.” 

Love Blooms as Girl Scout Daisies Are Remembered

Jan. 16, 2013, 8:39 p.m.



Keeping the Girl Scout Daisies in our Hearts

Girls Scouts are among the first to help when tragedy strikes. However, there is little anyone can do to help those who lost children and friends in the tragedy at Sandy Hook Elementary School on Dec. 14.

Eight Girl Scout Daisies and the sons of two Girl Scout families died as a result of the shootings.

Yet, even in the face of unfathomable pain and loss, even with the knowledge they cannot change the course of past events, Girl Scouts young and old from all over the country are taking action.

They post hugs and prayers on Facebook. They share virtual green memorial candles. They send poetry and teddy bears. They make memorial ribbons and greeting cards. They hold vigils. And they mail thousands and thousands of hand-decorated trefoils bearing heartfelt messages of love and support.

In mid-January, those trefoils were presented to the Girl Scouts of Connecticut’s Newton Service Unit. Through the trefoils, girls across the country are reaching out to their sister Girl Scouts with words of encouragement, often written with painstaking care in crayon, marker, paint and glitter. The volume and sincerity of this creative outpouring is certain to deliver a clear message of care and solidarity.

In keeping with the longstanding tradition of supporting worthy causes, Girl Scouts also are donating funds to the Sandy Hook Girl Scout Campership Fund. Girl Scouts of Connecticut set up this fund in honor of the lost Girl Scout Daisies. Donations will make it possible for girls with financial need to attend Girl Scout Summer Camp.

The Washington Post reports that one Girl Scout Daisy troop has been reduced from 10 members to five and another has shrunk from five to two. According to the article, two 16-year-old Girl Scout friends plan to mentor the remaining girls in the two affected troops.

On the Girl Scouts of Connecticut Facebook page, messages continue to pour in -- from California and New Jersey, from Louisiana and Michigan, from Florida and Hawaii, and from everywhere in between as well as several other countries:

“My daughter just decided to donate $20, $1 for each child.”

“If you need help with the memorial service, we’ll be there in a jiffy.”

“Thoughts and prayers from Girl Guides UK.”

“We are sending a batch of trefoils. Each girl also will perform 26 random acts of kindness in honor of Sandy Hook.”

Girl Scouts understand they cannot change the reality of the horrific events at Sandy Hook Elementary School. But they act on the conviction they can still make a difference.

Girls kick off Cookie Season with new online event

Jan. 11, 2013, 10:19 a.m.

Thousands of Girl Scouts from coast to coast are preparing to kick off the Girl Scout Cookie Season with the first-ever National Girl Scout Cookie Sleepover. Presented by Little Brownie Bakers, this one-hour online video show will be the focal point of parties, rallies, troop sleepovers and family gatherings. Many of the show’s segments will be in 3D.

The show is available at 8 p.m. in all time zones on Saturday, Jan. 12. Although it is prerecorded, the show will feature real-time interaction as girls participate via Facebook and Twitter (#GirlScoutCookie). The YouTube link can be easily accessed at www.littlebrownie.com

Highlights of the high-energy show include:

  • Introduction of the new Girl Scout Cookie boxes – in 3D
  • Interactive, 3D game and dance
  • Inspiring stories of real Girl Scouts using cookie proceeds to make the world a better place
  • Step-by-step guidance for goal-setting

With approval of Girl Scouts of the USA, Little Brownie Bakers created the show as part of its new Cookies Live! series that provides councils and volunteers with an easy way to help girls learn lifelong skills, reach high goals and have a lot of fun at the same time. The show is supported by a blog that provides volunteers with ideas, tips, crafts and recipes for before and after the online experience.

Little Brownie Bakers is one of two bakers licensed by Girl Scouts of the USA and has been baking Girl Scout Cookies since 1973. Little Brownie Bakers’ mission is to provide cookies and support services of the highest quality to Girl Scout councils to help teach girls a wide range of life skills and generate income for Girl Scout troops and councils via the annual Cookie Program. Girl Scouting builds girls of courage, confidence and character who make the world a better place.

New snack bars offered with cookies in three markets

Jan. 10, 2013, 12:17 p.m.

Little Brownie Bakers announced today that it is appealing to a new generation of on-the-go customers by offering two flavors of Girl Scout Cookie-inspired snack bars in three test markets. Girl Scouts will sell the snack bars along with Girl Scout Cookies. In partnership with Girl Scouts of the USA, Little Brownie is exploring the viability of Girl Scout Snack Bars as an additional product in a new format that fits the snacking preferences of today’s consumers.

Girl Scout Snack Bars are packed with wholesome ingredients like hearty rolled oats, crispy cereal and chewy granola. They have a smooth chocolaty dip along the bottom and a drizzle across the top. Tagalongs® Snack Bars contain peanut-butter chips. Double Dutch™ Snack Bars feature dark-chocolate goodness. Girl Scout Snack Bars have 4g of protein, 4g of fiber and 110 calories.

Preliminary research suggests consumers are interested in Girl Scout Snack Bars that offer convenience and portability for their on-the-go lifestyles. Snack bars are the most popular snack food of the decade1, and granola bars are forecasted to be the fastest-growing snack category in coming years2. Granola bars are the only snack product that satisfies both reasons for snacking: indulgence and hunger3.

Along with Girl Scouts, Little Brownie Bakers remains totally committed to growing the sale of Girl Scout Cookies. The snack bar product is intended to bring incremental increases to the organization’s cookie sale by appealing to a more diverse group of customers. It may also offer alternative pathways to participation in Girl Scout activities.

The market test for snack bars is being conducted in three ways: 1) In some councils, snack bars are being sold as a stand-alone product offering at a time when cookies are not being sold.  2) In other councils, snack bars are being offered along with Girl Scout Cookies.  3) A formal national research study is being conducted by the baker.

The following Girl Scout councils are now selling cookies and bars:

  • Girl Scouts of Chesapeake Bay Council
  • Girl Scouts of Northern Illinois Council
  • Girl Scouts of Western Ohio Council

The following Girl Scouts councils participated in the pilot test during the fall 2012 product sale:

  • Girl Scouts of Caribe Council (cookies + bars)
  • Girl Scouts of Oregon & Southwest Washington Council (bars only)
  • Girl Scouts of Silver Sage Council (bars only)
  • Girl Scouts of Southern Arizona Council (bars only)
  • Girl Scouts of West Central Florida Council (bars only)
  • Girl Scouts of Western Washington Council (bars only)

Little Brownie Bakers is one of two bakers licensed by Girl Scouts of the USA and has been baking Girl Scout Cookies since 1973. Little Brownie Bakers’ mission is to provide cookies and support services of the highest quality to Girl Scout councils to help teach girls a wide range of life skills and generate income for Girl Scout troops and councils via the annual Cookie Program. Girl Scouting builds girls of courage, confidence and character who make the world a better place.

Sources:

1 The NPD Group’s National Eating Trends® In Home/Away From Home Service 2011
2 Euromonitor – US Snack Bar Category, August 2011
SymphonyIRI Group - State of the Snack Industry – SNAXPO 2012

Storm brings out the best in Girl Scouts

Nov. 28, 2012, 10:08 a.m.

Cadette Troop 1182 in the Bronx helped clean up Pelham Bay Park.

Right: Girl Scout Cadette Troop 1182 in the Bronx helped clean up Pelham Bay Park. The girls filled 35 garbage bags with leaves, removed large branches from the paths, and loaded everything into park vans for removal. Photo courtesy of Girl Scout Council of Greater New York.

Sometimes help is as simple as giving a hug. Sometimes, it’s as hard as shoveling mud or carrying heavy canned goods. It can be fun when you get to work with your Girl Scout friends. It can be upsetting when you see how much more help is needed.

Girl Scouts are giving all kinds of help to their communities and their sister Girl Scouts in areas severely impacted by Hurricane Sandy. In fact, they’re doing a World of Good.

Storm hits home

Eight Girl Scout councils in New York and New Jersey bore the brunt of the historic “superstorm” on October 25. Their Girl Scout members and staff were among those hard hit by the disaster:

  • In a few troops, most or all of the girls are homeless or displaced. It may take many months before they can return home or find permanent housing.
  • In some areas, schools will not reopen until after the first of the year.
  • Council staff members and volunteers have lost homes, cars and businesses.
  • Some Girl Scout camp properties, offices, and regular troop meeting places have been severely damaged or destroyed.

Fulfilling their promise

In the face of disaster, Girl Scouts in the impacted areas kept their promise “to help people at all times.” After the storm, they rushed to assist others, sometimes before official relief agencies could arrive on the scene.

A group of Atlantic City-area Girl Scouts took the lead right after the storm, going door to door collecting items for those displaced and in shelters. Girl Scout Troop 5327 did not waste any time pitching in to help their sister troop members with cleanup efforts in Staten Island.

Abigail of Cadette Troop 5327 helps with the clean-up effort at the home of a sister Girl Scout in Ocean Breeze.Right: Abigail of Cadette Troop 5327 helps with the clean-up effort at the home of a sister Girl Scout in Ocean Breeze. Photo courtesy of Girl Scout Council of Greater New York.

Girl Scout councils opened operational offices to the community and offered a place to get warm and charge electronic equipment. Several also have become donation drop-off centers.

In New York City, troops sold Girl Scout Cookies to give to families affected by the storm. They were stationed at 25 corporate offices and public venues on Veterans Day.

Brownie Troop 2307 in Brooklyn assembled and delivered hygiene kits for their local Veterans Evacuation Center.Right: Brownie Troop 2307 in Brooklyn assembled and delivered hygiene kits for their local Veterans Evacuation Center. They also prepared and delivered complete meals for families affected by the hurricane. Photo courtesy of Girl Scout Council of Greater New York.

Many other Girl Scouts and their volunteers are rolling up their sleeves and taking the lead in their communities with actions such as:

  • Collecting, unloading, sorting and delivering countless donations: food, water, clothing, baby items, cleaning supplies, coats, board games, and more
  • Walking the streets and distributing hot coffee, cocoa, and muffins
  • Clearing debris from homes, streets, beaches, and parks
  • Creating shoe boxes filled with toiletries and a first-aid kit, each with a personal note of encouragement
  • Making and delivering hot meals to impacted families and shelters
  • Assembling hygiene kits for evacuation centers and comfort kits for distribution by the Red Cross
  • Making sandwiches and packing lunch bags for families and workers
  • Planning a holiday event so impacted families can obtain gifts for children
  • Giving away homemade baked goods with notes attached
  • Hosting bake sales of all sizes and using the funds to help where it’s needed most

Brownie Troop 2307 in Brooklyn assembled and delivered hygiene kits for their local Veterans Evacuation Center.Right: When Girl Scout Cookies are delivered, girls often form a “cookie brigade” to unload the car or van. In this case, Girl Scouts Emma (Troop 3057) and Courtney (Troop 3462) volunteered as part of a “human chain” that worked several hours in Brooklyn unloading donated food. Photo courtesy of Girl Scout Council of Greater New York.

A sisterhood that’s strong

Girl Scouts far from the impacted areas are clamoring to help. They also are putting into action those leadership skills they learned in Girl Scouting.

For example, shortly after the storm, a group of New Jersey Girl Scouts decided to go forward with plans to visit the birthplace of Girl Scouting in Savannah, Georgia. Many left homes still without running water and electricity. When their sister Girl Scouts in Georgia heard they were coming, they collected donated items that the New Jersey girls took back to help their communities.

Girl Scouting can provide normalcy in a time of upheaval. That’s why in Lanesville, Indiana Troop 239 started Operation: Be a Sister, collecting donations of Girl Scout uniforms for girls who lost theirs in the storm.

From Maryland to California, from Illinois to Florida, Girl Scouts and their volunteers are sending online encouragement and sincere offers of help. Many are planning efforts to raise much-needed funds.

Rockaway Girl Scout troops held a collection drive for cleaning supplies and other items.Right: Girl Scout troops from Rockaway, New Jersey, held a collection drive for cleaning supplies and other useful items, which filled seven cars in all! The caravan made its way to the Jersey Shore, where the girls unpacked the donations and volunteered at the drop-off site. (In bottom photo far right, the writing on the car windows reads, “Jersey Strong. Troop 9228 coming to help!”) Photo courtesy of Girl Scout Council of Northern New Jersey.

GSUSA lifts fundraising restriction

Speaking of, Girls Scouts of the USA has lifted fundraising restrictions to enable girls to raise money for Girl Scout recovery efforts. Contributions may be directed to a specific council through its online giving site, and GSUSA will establish a Hurricane Sandy Recovery Fund to help address the needs of councils affected by the storm. Girl Scout councils in the affected areas request that help come in the form of financial donations, rather than donations of supplies. (more information).

Although girls are encouraged to participate in service projects to support outside organizations doing disaster-relief work, Girls Scouts are not allowed to raise funds for outside organizations.

Kellogg Company joins relief effort

Kellogg, the parent company of Little Brownie Bakers, donated $500,000 in cash and food to assist with Hurricane Sandy relief efforts. The donation includes a $250,000 cash contribution from Kellogg’s Corporate Citizenship Fund to the American Red Cross and $250,000 in food to Feeding America, the nation’s largest hunger-relief charity. Kellogg continues to receive regular updates from both organizations and has exceeded its food commitment with an additional four truckloads of product being directed to regions impacted by the storm.

Girl Scouts introduce cookie-inspired snack bars

Oct. 5, 2012, 5 p.m.

Little Brownie Bakers announced today that it is appealing to a new generation of on-the-go customers by offering two flavors of Girl Scout Cookie-inspired snack bars in nine test markets. In partnership with Girl Scouts of the USA, Little Brownie is exploring the viability of Girl Scout Snack Bars as an additional product in a new format that fits the snacking preferences of today’s consumers.

Girl Scout Snack Bars are packed with wholesome ingredients like hearty rolled oats, crispy cereal and chewy granola. They have a smooth chocolaty dip along the bottom and a drizzle across the top. Tagalongs® Snack Bars contain peanut-butter chips. Double Dutch™ Snack Bars feature dark-chocolate goodness. Girl Scout Snack Bars have 4g of protein, 4g of fiber and 110 calories.

Girls will be selling the products directly to customers, either as a stand-alone offering or as part of the cookie sale.

Preliminary research suggests consumers are interested in Girl Scout Snack Bars that offer convenience and portability for their on-the-go lifestyles. Snack bars are the most popular snack food of the decade1, and granola bars are forecasted to be the fastest-growing snack category in coming years2. Granola bars are the only snack product that satisfies both reasons for snacking: indulgence and hunger3.

Along with Girl Scouts, Little Brownie Bakers remains totally committed to growing the sale of Girl Scout Cookies. The snack bar product is intended to bring incremental increases to the organization’s cookie sale by appealing to a more diverse group of customers. It may also offer alternative pathways to participation in Girl Scout activities.

The market test for snack bars will be conducted in three ways: 1) In some councils, snack bars will be sold as a stand-alone product offering at a time when cookies are not being sold.  2) In other councils, snack bars will be offered along with Girl Scout Cookies.  3) A formal national research study will be conducted by the baker.

Participants in the pilot study include the following Girl Scout councils:

  • Girl Scouts of Caribe Council (Fall cookies + bars)
  • Girl Scouts of Chesapeake Bay Council (Spring cookies + bars)
  • Girl Scouts of Northern Illinois Council (Spring cookies + bars)
  • Girl Scouts of Oregon & Southwest Washington Council (Fall bars only)
  • Girl Scouts of Silver Sage Council (Fall bars only)
  • Girl Scouts of Southern Arizona Council (Fall bars only)
  • Girl Scouts of West Central Florida Council (Fall bars only)
  • Girl Scouts of Western Ohio Council (Spring cookies + bars)
  • Girl Scouts of Western Washington Council (Fall bars only)

Little Brownie Bakers is one of two bakers licensed by Girl Scouts of the USA and has been baking Girl Scout Cookies since 1973. Little Brownie Bakers’ mission is to provide cookies and support services of the highest quality to Girl Scout councils to help teach girls a wide range of life skills and generate income for Girl Scout troops and councils via the annual Cookie Program. Girl Scouting builds girls of courage, confidence and character who make the world a better place.

Sources:

1 The NPD Group’s National Eating Trends® In Home/Away From Home Service 2011
2 Euromonitor – US Snack Bar Category, August 2011
3 SymphonyIRI Group - State of the Snack Industry – SNAXPO 2012

Cookie Locator™ Steals the Spotlight at Smarties™ - Best Mobile Lead Generation Campaign

Oct. 5, 2012, 2 p.m.

Little Brownie Bakers today announced it was honored at the 2012 Mobile Marketing Association's Smarties™ award ceremony for best-in-class mobile marketing execution. Winning Best Lead Generation/Direct Response/Conversion Campaign in North America and a Silver in the same category for Best Global Campaign, the Cookie Locator™ beat out hundreds of contenders from many countries around the world.

The award-winning app was created by EachScape, in partnership with tmg-emedia and Little Brownie Bakers, which is licensed to bake Girl Scout Cookies. The Cookie Locator™ mobile application enables users to search for Girl Scout cookie sales near them, get directions, add sale dates to their calendars and share the details with their friends via social networks. Additionally, users can find fun cookie facts, delicious recipes and inspiring videos about what girls learn through the cookie program and how they use their cookie money to help their communities.

The Cookie Locator launched on iPhone and Android in Spring 2011 as a pilot program to a select number of Girl Scout councils. After promotion in the Apple App Store, in the press and through local troops, the app generated more than ten times the projected usage. This led to an expansion of the program in 2012 to all Girl Scout councils served by Little Brownie Bakers, with enhanced functionality including video and Foursquare check ins.

"Using our proprietary eBudde™ cookie sale management software platform, we were able to quickly and easily create the Cookie Locator™, a robust app that delivered incredible results and attracted the attention of some of the most discerning mobile marketers at the Smarties," said Denise Mitchell, Sr. Director Marketing & Innovation for Little Brownie Bakers. "Our goal is to bring more customers to the cookie sale so girls can reach their goals."

About the Award

The Smarties™, hosted by the Mobile Marketing Association, is the only global awards program dedicated exclusively to mobile marketing. The winners are selected from a competitive field of entrants, all of which showcase the potential and power of mobile as a practice.

About Little Brownie Bakers

Little Brownie Bakers, one of two bakers licensed by Girl Scouts of the USA, has been baking Girl Scout Cookies since 1973. Little Brownie Bakers' mission is to provide cookies and support services of the highest quality to Girl Scout councils so that the annual Cookie Sale activities will help build a wide range of life skills for girls and generate income for Girl Scout troops and councils. Girl Scouting builds girls of courage, confidence, and character, who make the world a better place.

Little Brownie NOT impacted by peanut butter recall

Oct. 5, 2012, noon

The Girl Scout Cookies made by Little Brownie Bakers are not impacted by the by peanut butter recall of Sunland, Inc.  Sunland is not a supplier to Little Brownie Bakers.

As always, food safety is of the utmost importance to us. Our products have not been compromised and are assured to be safe. 

Introducing! Savannah Smiles™ Lemon Cookies

July 27, 2011, 2 p.m.

Celebrating 100 years of Girl Scouting

No town captures the imaginations of Girl Scouts like Savannah, Georgia.  It was there in 1912 that Juliette Gordon Low walked beneath the moss-draped trees and made the decision to start her amazing organization for girls.

Little Brownie Bakers will pay tribute to the 100th Anniversary of Girl Scouting with a lemon cookie that reflects the heritage of past customer favorites. This lemon wedge cookie is cool and crisp, with just the right number of lemon chips to deliver tiny bursts of happiness. And, when you hold it right, you’ll quickly be reminded of that world-famous “Girl Scout Smile.” Savannah Smiles will be in market across the nation for the 2011-2012 Cookie Season.

Each year, thousands of Girl Scouts visit the founder’s historical house in Savannah. Along the time-worn corridors, each girl considers how, even 100 years later, Juliette’s story continues to encourage them to dream big and do great things with their lives.

That’s why we are so proud to offer a brand new variety that will delight customers and help girls make their dreams come true.

Happy 100th Birthday, Girl Scouts!

Girl Scout Cookies Coming to Food Network

May 19, 2011, noon

Have you ever wondered how your favorite Samoas® Girl Scout Cookies are made? Those tender vanilla cookies, covered with real caramel, rolled in toasted coconut and striped with a rich, chocolaty coating, are enjoyed by countless Girl Scout cookie lovers each year. But how do all those ingredients come together to make such a tasty snack?

The answer will be revealed next Saturday, May 28, when the classic cookie takes over the airwaves at the Food Network.

Samoas® will be one of several American classics featured on a special one-hour "All-American Eats" segment on the Food Network's "Unwrapped" series. The popular show visited the Louisville bakery to film how Little Brownie Bakers makes Samoas® – a brand name cookie so popular it has 400,000+ Facebook "likes." Viewers will get a behind-the-scenes peek at the copper kettles filled with creamy caramel and how the cookies "earn" their distinctive chocolaty stripes.

Each week, “Unwrapped” uncovers behind-the-scenes details on classic American food. Additional classics that will be featured in the “Unwrapped” segment include Coca-Cola, Twinkies and Hungry Jack, among others.

"Unwrapped" is hosted by Marc Summers, who has previously hosted Nickelodeon's "Double Dare" as well as ABC-TV's "Home Show," Lifetime's "Our Home" and the Food Network's "Ultimate Recipe Showdown" series.

For more information about the show, visit: http://www.foodnetwork.com/unwrapped/all-american-eats/index.html.

Show details:
Watch Samoas® Girl Scout Cookies made at our Louisville bakery Saturday, May 28, on the Food Network's "Unwrapped" series at 9 p.m. EDT.

Kellogg Company Takes Leadership Stance in Support of Sustainable Palm Oil

March 3, 2011, 1 p.m.

As proud bakers of Girl Scout Cookies, Little Brownie Bakers and its parent, Kellogg Company, has been listening carefully to the concerns of consumers regarding the impact that the production of palm oil has on the environment. We have been on our own leadership path...of discovering more about deforestation, connecting with others who are active on the issue and taking action that will help make a difference.

That is why we welcome today's announcement that Kellogg is making a commitment to helping to reduce deforestation from palm oil production purchasing GreenPalm certificates covering 100 percent of its global palm oil use. Estimates show that only six percent of the current global supply of palm oil is sustainably grown. Funds from GreenPalm certificates help growers fund the transition to sustainable palm oil.

Although the use of palm oil in Girl Scout Cookies is very limited, we work to demonstrate good stewardship of our world's natural resources through our approach to palm oil by also:

  • Using a limited amount
  • Only purchasing from growers committed to growing sustainable palm oil as demonstrated by their membership in the Roundtable for Sustainable Palm Oil(RSPO). And as members ourselves, Kellogg Company is also helping to promote the growth and use of sustainable palm oil. With this group and other stakeholders, we continue to explore solutions to this global issue.
  • Encouraging our blended palm oil suppliers to continue to increase the percentage of sustainable palm oil in the supplies they purchase as the available supply increases.
  • Requiring, through our Supplier Code of Conduct, our vendor partners to commit to reducing their impact on the environment.
  • And by supporting the Consumer Goods Forum pledge to help achieve zero net deforestation by 2020. Kellogg Company is a member of the Consumer GoodsForum and supports this commitment.

We are pleased that the World Wildlife Fund applauded the move and are certain Girl Scout cookie customers will as well.

Please know that we will continue working toward the best combination of ingredients that are environmentally responsible and provide the taste Girl Scout cookie customers expect from Little Brownie Bakers.

The GIRL SCOUTS® name and mark, and all associated trademarks and logotypes, including GIRL SCOUT COOKIES®, THIN MINTS®, TREFOILS®, GIRL SCOUT COOKIE SALE®, GIRL SCOUT COOKIE PROGRAM®, GIRL SCOUT S’MORES™ and the Trefoil Design, are owned by Girl Scouts of the USA. Little Brownie Bakers is an official GSUSA licensee. SAMOAS, TAGALONGS, DO-SI-DOS and SAVANNAH SMILES are registered trademarks of Kellogg NA Co. TOFFEE-TASTIC is a trademark of Kellogg NA Co.

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