Little Brownie Bakers

How to sell more

When you know more, you can sell more

If you’re making your friend a birthday card and you know her favorite color is blue, what color marker would you use? Blue, of course! She’ll love it!

In the same way, when you know what Girl Scout cookie customers like, you can sell more cookies. Check out these Top 10 Cookie Customer Facts. How can you use one, two or more?

If you know…

Then you might…

FACT 1: The number one reason people don’t buy Girl Scout cookies? They were never asked!

  • Ask customers for online orders using Cookie Club. Ask your parents for help with email addresses.
  • Set up booths in places were lots of people go, like groceries, malls, sporting events.

FACT 2: Customers buy cookies because they love the taste.

  • Open one box (you’ll have to pay for that one) and break cookies into small samples on a nice plate. No one can resist!

FACT 3: Customers are eager for their favorites because they can only buy Girl Scout cookies once a year

  • Ask people to buy a whole case so they have enough for the whole year.
  • Give away a large zip-top freezer bag with large purchases. Cookies freeze great!

FACT 4: Customers buy cookies because they want to support Girl Scouting.

  • Always tell your customers about your goals. Hang up signs or wear a goal T-shirt.

FACT 5: Customers like to order cookies from home.

Have a Cookie Walkabout

  • Teams sell door-do-door in an assigned area.
  • Afterward, gather for a celebration.
  • Just for fun, award prizes in categories such as most energy, most cookies sold, best decorated cookie car, etc.

FACT 6: Girl Scout cookie customers usually buy every year.

Save your order card for next year so you can return to your customers and ask them again.

FACT 7: When customers are asked multiple times, they buy multiple boxes.

Ask, ask, and ask again. When you deliver cookies, ask customers if they would like to buy more than they ordered.

FACT 8: Customers sometimes buy fewer cookies because of diet issues.

Create a Gift of Caring program. Customers buy cookies that you deliver to a charity or community group. Make booth signs that tell customers about this choice. Create a drop box so customers can see the donated cookies stacking up!

FACT 9: Customers buy more when you suggest they buy more.

With pretty ribbon, tie up three packages to create bundles such as “Chocolate Lovers Pack” or “Classic Bundle.” It’s fun to give away free handmade gift cards too.

FACT 10: Customers want to know they are getting a good deal.

Print out recipes and offer one free when they buy more than one package.